Why Jordan is a dream destination

Whether you are seeking adventure, inspiration, or just some incredible food, Jordan is one of the world’s most exciting destinations.

History

Steeped in history, Jordan's sacred sites are some of the world's most awe-inspiring tourist destinations.

Petra
The ancient city of Petra sits deep inside a narrow desert gorge, carved from the surrounding brick-red sandstone mountains over 2,000 years ago. Get ready to walk through a kilometre-long chasm to arrive at Petra's imposing central treasury and explore this lost city, named one of the New 7 Wonders of the World.

Jerash
Hidden for centuries by sand, Jerash has been excavated and restored to reveal one of the world's best-preserved Roman towns, a legacy of the city's golden age under Roman rule.

Umm Qais
Combine a stroll through the impressive colonnaded street and former grand theatres of Umm Qais with incredible views of the Jordan Valley and the Sea of Galilee.

Hospitality

Hospitality and generosity are deeply ingrained in Jordan's culture, and you are likely to hear “ahlan wa sahlan,” meaning “welcome”, often. Central to the Bedouin culture of hospitality is a belief that it is their duty to provide food, shelter and protection to anyone who comes to their camp.

Throughout Jordan, this deeply-rooted tradition of hospitality is often expressed through food, so don't be surprised if you are invited to dine with locals after little more than an introduction.

While you should always exercise necessary caution, whether you are in a group or travelling solo, safely embracing Jordan's hospitality traditions can enrich your trip and lead to a rich, informed and fulfilled travel experience.

Food culture

Jordanian food has a rich history that is central to the country's culture, with time-honored traditions, techniques, and recipes.

If you are invited to a Jordanian household to eat, there is no need to take a gift: a "Jordanian invitation" means that you are expected to bring nothing and eat everything.

As Bedouin tradition values home cooking over eating out, many restaurants are homely, but in the capital city of Amman you'll find an ever-growing fine dining and artisan produce scene.

There are dishes that any foodie should try, such as Jordan's national dish "mansaf," a festive combination of rice, meat, and dried yogurt sauce, which is of such cultural importance that it's made the UNESCO heritage list.

Adventure & wellness

Jordan might be best-known for its historical sites, but it's also one of the world's best destinations for adventure tourism.

Well-documented hiking trails, including the legendary Jordan Trail, allow you to explore Jordan's key sights, stunning scenery and nature reserves on foot. If you are looking for more adrenaline-packed adventure, easily bookable experiences include rock climbing at Wadi Rum, once-in-a-lifetime canyoning at Wadi al-Mujib and the opportunity to try everything from dune buggies to scuba diving around the reefs at Aqaba.

In need of relaxation after a busy day of sightseeing and physical activity? There's plenty of opportunity to relax in luxury by checking into a serene spa hotel by the Dead Sea or taking time out in the luscious hills of a mountain resort.

Accessibility

Jordan's welcoming and friendly approach to visitors makes it a great destination for all, whether you are a solo traveller, couple or group.

There's a vast array of ways to explore the country safely, from hiring a car if you are a confident driver, to joining some of the many wonderful organised trips. Licensed taxis are a common way to travel here and can be booked to take you on out-of-town tours, as well as across the city.

If you're looking for an authentic insight into life in Jordan, there are homestays and farm stays available, while those seeking creature comforts will revel in the luxury hotel and accommodation options.

All of Jordan's key tourist attractions, including Petra, Jerash and Wadi Rum have staffed visitor centres, providing helpful support, information and guidance for tourists.

Discover Jordan's natural wonders.